The Truth About New Cars and Ceramic Coatings: Why Polishing is a Must

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When booking a ceramic coating for a new vehicle, one of the most common phrases we hear is, “It doesn’t need a polish; it’s brand new!” This misconception can lead to significant issues down the line, as many people believe that a new car's paint is flawless and ready for a coating. However, the reality is that even brand new vehicles often require polishing before the application of a ceramic coating. In this blog post, we will discuss why polishing is essential, regardless of a vehicle’s age, and how it contributes to the longevity and effectiveness of your ceramic coating.

New Doesn’t Mean Perfect

Many assume that a new car comes directly from the manufacturer in pristine condition. However, this is a misconception. From factory to dealership, vehicles undergo various processes that can compromise their paint finish. During transport, cars can get scratches and swirls from being loaded and unloaded, as well as from the handling of workers. Additionally, when vehicles sit on dealer lots, they may endure washes that use abrasive materials, further leading to imperfections in the paint. Environmental factors, such as tree sap, bird droppings, and water spots, can also affect the surface before it even reaches the buyer.

Moreover, even in the factory, minor imperfections can occur during the manufacturing process. Paint application techniques vary, and factors such as dust particles in the air or inadequate surface preparation can all contribute to a less-than-perfect finish. As a result, when you purchase a new car, it is typically not as flawless as one might think.


Why Polishing is Essential

Now that we’ve established that new cars can have paint imperfections, it’s important to understand why polishing is crucial prior to applying a ceramic coating. Polishing serves several essential purposes:

  1. Smoothing the Clear Coat: Polishing removes minor imperfections like scratches, swirl marks, and oxidation, creating a smooth surface. This smoothness is vital for the ceramic coating to bond effectively. A polished surface offers the best conditions for the coating to adhere, ensuring a stronger bond.
  2. Creating a “Virgin” Surface: To achieve the best possible outcome, the goal is to have a fresh, “virgin” clear coat that is free of contaminants. Polishing prepares the surface by stripping any old waxes, sealants, or protective coatings that may be present, allowing the ceramic coating to form a direct bond with the paint beneath.
  3. Maximizing Longevity: Without proper polishing, the ceramic coating may not last as long as intended. Impurities within the clear coat or a rough surface can lead to premature failure of the coating, meaning it won’t provide the protection you expect. In many cases, this can make it difficult to honor warranties since a proper foundational preparation was not done.


Investing in Proper Preparation

When you book a ceramic coating service, it’s essential to understand that polishing is not merely a suggestion; it is a necessity. Skipping this crucial step can compromise the integrity and durability of the coating, leading to disappointment down the line.

Educating yourself about the importance of polishing helps ensure that your investment in a ceramic coating pays off. A well-prepared surface will enhance the appearance of your vehicle and allow the ceramic coating to provide the level of protection expected.


Special Offer for New Vehicles

At Kearney Auto Restyling, we understand that new vehicles require less work in preparation for a ceramic coating, particularly during the polishing stage. Because of this, we are pleased to offer a 15% discount on ceramic coating services for new vehicles. This allows you to enjoy the benefits of a high-quality ceramic coating while saving on the overall service cost. It's our way of helping you protect your investment while ensuring that your new car looks its best!


While your new car may look stunning upon delivery, it is not immune to imperfections. Polishing before applying a ceramic coating is essential for achieving the best results, ensuring a strong bond, and maximizing the coating's longevity. At Kearney Auto Restyling, we prioritize proper preparation to deliver high-quality ceramic coatings that protect your investment. Don’t overlook the importance of polishing—understanding this aspect will help you achieve the flawless finish you desire for your new vehicle!

If you have questions about ceramic coatings or would like to learn more about our services, contact us today!


FAQs About Ceramic Coating and New Vehicles

Q1: Why do new cars need polishing before a ceramic coating?
A1: Even new cars can have imperfections such as scratches, swirl marks, and contaminants from transport and handling. Polishing creates a smooth, clean surface that enhances the bond between the ceramic coating and the paint, ensuring optimal protection and longevity.

Q2: Can I skip polishing if my car is new and looks perfect?
A2: At the end of it, it is your vehicle, however it is not recommended to skip polishing, as even the best-looking cars can have hidden imperfections. Polishing is essential to prepare the surface properly for a ceramic coating, ensuring that it adheres well and performs effectively over time for its expected life.

Q3: How often should I polish my vehicle after applying a ceramic coating?
A3: After applying a ceramic coating, you should polish your vehicle only when necessary, typically once a year or as needed. Over-polishing can wear away the coating's effectiveness, so it's essential to balance maintenance without compromising the protective layer.

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